To create a fresh, neutral, and artsy brand for a new community for BIPOC Creatives and non-BIPOC allies on the internet. While their MVP membership platform is still in the works, they needed an interim landing and branding that could convey the feel for the platform, pre-launch.
Achieving this challenge in a pre-launch brand involved a lot of time on Dribbble, Figma, and across the web viewing the work of many creatives across disciplines. This research was integral in informing the use of the right elements to create a neutral but artsy aesthetic that could appeal to all creatives. We landed on cool-toned neutrals, clean & modern headings, and dramatic visuals.